Mars Real Chocolate Relief Act from Mars Snackfood was unveiled yesterday. The Company will give away a quarter of a million full size packages of the chocolates. The Program called Free Chocolate Friday.
On that day from today through the end of September, Americans can claim one of 250,000 full value coupons each Friday by visiting RealChocolate.com.
Coupons, which will be mailed to consumers, are given out on a first-come, first-serve basis and are redeemable for any full-size Mars chocolate product. The coupons are limited to one per person, per week, according to Mars.
"Brands like M&Ms, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans," stated Michele Kessler, vice president at Hackettstown, N.J.-based Mars Snackfood US. "That's why we've created the Mars Real Chocolate Relief Act. It's our way of giving Americans a small treat during challenging times."
The effort kicked off yesterday in New York City, where actor Neil Patrick Harris from the TV show “How I Met Your Mother” joined spokescandies Red and Yellow and Mars associates to hand out almost 20,000 packages of candy outside of the M&M’s World store in midtown Manhattan. Similar events were also held at the M&M’s World stores in Las Vegas and Orlando, Fla. Additionally, a full-page print ad ran in yesterday’s edition of USA Today, featuring a full-value coupon for any Mars chocolate product.
Additionally, Mars is using the promotion to publicize its practice of using only 100 percent cocoa butter in its U.S. chocolate products. "Mars Snackfood US chocolate brands do not compromise on the purity and authenticity of chocolate by diluting it with a cocoa butter substitute," Kessler noted in the company’s announcement.
Mars Real Chocolate Relief Act from Mars Snackfood was unveiled yesterday. The Company will give away a quarter of a million full size packages of the chocolates. The Program called Free Chocolate Friday.
On that day from today through the end of September, Americans can claim one of 250,000 full value coupons each Friday by visiting RealChocolate.com.
Coupons, which will be mailed to consumers, are given out on a first-come, first-serve basis and are redeemable for any full-size Mars chocolate product. The coupons are limited to one per person, per week, according to Mars.
"Brands like M&Ms, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans," stated Michele Kessler, vice president at Hackettstown, N.J.-based Mars Snackfood US. "That's why we've created the Mars Real Chocolate Relief Act. It's our way of giving Americans a small treat during challenging times."
The effort kicked off yesterday in New York City, where actor Neil Patrick Harris from the TV show “How I Met Your Mother” joined spokescandies Red and Yellow and Mars associates to hand out almost 20,000 packages of candy outside of the M&M’s World store in midtown Manhattan. Similar events were also held at the M&M’s World stores in Las Vegas and Orlando, Fla. Additionally, a full-page print ad ran in yesterday’s edition of USA Today, featuring a full-value coupon for any Mars chocolate product.
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Source:scnews.com
Friday, May 08, 2009
Real Chocolate Relief Act of Mars
Posted by R2U - Report to You at 10:15 AM
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